Wayne Goss, YouTube legend and entrepreneur built one of the most trusted voices in the beauty industry from his bedroom — without hype, gimmicks, or filters — and turned it into a global business. He talks us through monetising honesty, building a brand his audience actually trusts, and his honest take on skincare and mens make-up.
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00:00: Welcome To The Business Men
02:50: THE AI Advert
05:28: Introducing Wayne Goss
07:35: Wayne's Career Journey & YouTube Origins
13:01: Men, Makeup & the Masculinity Problem
17:07: Wayne's Learnings In The Business World
24:59: Skincare Ingredients, Routines & Product Advice
Profiles
You’ve Got To Play The Long Game In Skincare - Wayne Goss: Why Consistency Beats Expensive Products
The Business Men·20 Apr 2026·16.7K views views
The Business Men
Published 20 Apr 2026 • 16.7K views views
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